outbound marketing

standard The Swanky Dude Guide to Business Marketing

What’s swankier than a successful business? Not much. And knowing the difference between inbound and outbound marketing could be the difference between financial survival and implosion. Today is your lucky day, because if your marketing efforts are confined to the outbound variety, you must be living in 1979. We’ve got a new thing these days called the Internet…
Inbound Marketing
Basically what we’re talking about is another way to say content marketing. Under this approach, a company reaches out through blogs, podcasts, video, eBooks, eNewsletter, whitepapers, SEO, and social media marketing. There are other examples, but you should get the idea. Inbound marketing EARNS the attention of customers by supplying helpful (hopefully) information that makes the potential consumer want to learn more. They begin interacting with the company that supplied …