November, 2013

standard How to Throw Away Your Digital Money

You’d think one of the primary advantages to using digital coinage like bitcoins would be they’re impossible to lose or accidentally throw away. If you think that, you’d be wrong. Just ask James Howells from the UK. This young man squirreled away 7,500 bitcoins on his computer hard drive back in 2009 when they were worth barely enough to even remember they existed. Somewhere along the way, he tossed out the computer they were stashed on (along with the cryptographic key to retrieve them). For the past four years that computer hard drive has sat in a trash landfill the size of a football field while bitcoins have exploded in popularity and value.
We know the question you all want answered. How much are James Howells’ 7,500 bitcoins worth …

standard What’s Your Life’s Work Worth?

We came across a list that’s been floating around Facebook lately. We’d love to offer credit and/or place blame for the thing but have no idea where it started. The goal is simple. Add ‘em all up and see what your cash total is. You’ll notice that some activities are worth more than others. For example, you earn a cool ten bucks if you had sex or got in a fist fight. Falling asleep, dying your hair, or peeing in the pool only nets fifty cents.
And remember to take this little list in the spirit with which it is intended. Don’t make the mistake of considering yourself an incredible hero or flat out loser depending upon your score. We found it on Facebook, remember? It can’t be THAT …

standard The Swanky Dude Guide to Business Marketing

What’s swankier than a successful business? Not much. And knowing the difference between inbound and outbound marketing could be the difference between financial survival and implosion. Today is your lucky day, because if your marketing efforts are confined to the outbound variety, you must be living in 1979. We’ve got a new thing these days called the Internet…
Inbound Marketing
Basically what we’re talking about is another way to say content marketing. Under this approach, a company reaches out through blogs, podcasts, video, eBooks, eNewsletter, whitepapers, SEO, and social media marketing. There are other examples, but you should get the idea. Inbound marketing EARNS the attention of customers by supplying helpful (hopefully) information that makes the potential consumer want to learn more. They begin interacting with the company that supplied …